The best eCommerce solution must have well-defined categories and relevant sub-categories so that users are able to find the products under them easily. The navigation must not be complex which may leave the visitors frustrated. The users must be able to filter their searches in various ways such as based on the prices, User Ratings, Most Popular, Most recent etc. This saves a lot of time of the users and they do not have to go back to the home page for searching for the items under various categories.
A product is the key element of eCommerce solution. It is highly recommended that the product must be presented well on the portal so that the users can figure out what they are going to buy. The name, image, short description, features and how it is useful for the buyers must be included in the product description.
To be more elaborative, you can add the color and size variations so that users can select them based on their preferences. The wide range of product must be available on the website so that users have many options for buying. The information of the price must be displayed along with the product so that users can make their decision to buy the items. It is recommended that the online stores must provide some of the discounts so that people are more encouraged to buy the products online.