You don't want to make your prospects cringe:Bad Starting From Zero 2 0 or outdated website copy or design is enough to send creeping chills down your prospect's spine. Potential customers want to see that a company they're purchasing from is fresh, up-to-date, and always growing and evolving. If your web copy or design is stale and nonstimulating, you will not make a positive emotional connection with the prospect. Therefore, their logical thought processes will immediately kick in and say, "I'm not sure if this company is the right one to purchase from."
Design and copy should facilitate an emotional response in the reader-something that connects the reader to your product or service. If your website design and copy are an inaccurate representation of your brand, you run a great risk of repelling future customers and even past customers.
You don't want to anger your prospects: Well-written web copy and effective design can have a powerful influence on your prospects purchasing behavior. The goal of your website is to signal prospects to take an action or move to purchase or contact you. Web copy and design work hand in hand to ensure this process is smooth and stress-free for prospects. Poorly written web copy and design that is difficult to navigate will surely frustrate or anger your potential customers and influence them to leave your website and not take the action you intended.
Your website should take visitors through a joyful experience that ignites a positive emotion within them and either encourages them to take an action or visit your website again and again.
For example, think of your favorite websites. Why do you enjoy visiting these sites? You must find happiness in the experience you have on these websites or else you probably wouldn't visit them again and again. Right? This is exactly how your website should act if you want to keep prospects and customers visiting and purchasing.https://optimusforexreview.com/starting-from-zero-2-0-review/